What Can and Cannot Be Registered as a Trademark in Singapore

Not all names, logos, or symbols can be registered as trademarks in Singapore. Understanding eligibility rules is essential before filing your application.

What Can Be Registered

You can register:

• Brand names

• Logos and symbols

• Slogans

• Unique shapes or packaging

These must be distinctive and capable of identifying your business.

What Cannot Be Registered

Certain types of marks are not allowed:

• Generic or descriptive terms

• Marks identical or similar to existing trademarks

• Offensive or misleading content

• Common industry phrases

Why Distinctiveness Matters

A strong trademark must stand out from competitors. The more unique your brand, the easier it is to register and enforce.

Strengthening Your Trademark Strategy

Before filing, it is important to assess your trademark’s strength and registrability.

Absolute IP helps businesses evaluate and refine their trademarks for successful registration.